This was a brief that required me to 'hypothetically' rebrand Zealandia: the nature sanctuary in Wellington.
It was a group project, so I did this alongside my partner Caitlin Manley. We decided in order to refresh the visual style, and make people want to come to Zealandia, we would make our core brand essence focused on the idea of Discovery,
so came up with the tag line "What will you Discover today?".
It was a group project, so I did this alongside my partner Caitlin Manley. We decided in order to refresh the visual style, and make people want to come to Zealandia, we would make our core brand essence focused on the idea of Discovery,
so came up with the tag line "What will you Discover today?".
From this we came up with 3 key words that reflected our brand essence, which were 'Explore', 'Learn' and 'Connect'.
The design outputs we chose were a set of 2 posters, expressing our brand essence, with social media advertisements that show the same content, to be able to reach our target audiences in person and online. We also have a website that displays all the existing information in an easier and accessible way, while including fun, interactive elements as well. And lastly, we have the Look and Find game, which comes on a little tablet you receive while at the sanctuary, and allows you to wander throughout the reserve and find answers to questions on the tablet; allowing the audience to engage and interact with each other and explore and learn while doing it.
