For this brief I had to create a trans media campaign for a design conference that were to be held at Massey University Wellington. I decided on the theme of graphic designers being the 'Navigators of life', through their designs, and how they guide us and make everyday lives easier. I chose a simple, colourful visual system with big arrows that help illustrate my theme very clearly.
For my experience touch point, I included a projected photographic piece onto the gallery C3 wall. The arrows move around, and allow the audience to interact with it. There are a range of arrows scattered around Block 12 of Massey University's Collage of Creative Arts Campus to tie the theme together.
