Cut and Paste is a campaign that empowers young women to make informed decisions about cosmetic procedures by exploring body image and personal motivations for change. It features multiple touch-points, including an informative book, a website with a quiz & resources, a series of posters, and an animated social media advertisement. These elements work together to encourage self-reflection and critical thinking about beauty standards, fostering confidence and ensuring that young women are well-prepared before undergoing cosmetic procedures.
